Indiblogger Kose Meet & #Unboxing of Spawake Range

Hey Everyone!

April 10^th evening is worth mentioning. It was so special that I just can’t skip on it. I was meeting my beau <3 and so many fellow blogger friends that I was overwhelmed even by the thoughts of it. Thanks to Indiblogger iconic meets, it becomes possible to meet so many bloggers from different genres. And it was one of those evening, an exclusive Indiblogger meet. A meet in Delhi happened after such a long time that it felt as if decades have passed … now I shouldn't be complaining, because finally this happened. :D

For some, Indi inspired them and helped them get introduced to the world of blogging. For some, Indi is like a family. For me, Indi is my family. Indi has given me more than I could ever ask for. It feels like a new life altogether. Thank you Indiblogger. Stay awesome as you are and may you achieve even greater heights.

Coming on to the evening; it was a women centric meet as a Japanese cosmetic brand, Kose, was embarking its presence in India with the launch of Spawake, A skin care brand, made specially, keeping in mind the needs of the Indian women.

It all started with random joke and learning Japanese overnight, while everyone was settling in for the meet to really begin. And then, as always, our unbeatable Emcee, Anoop Johnson took the charge and started the fun evening. Trust me, when it comes to leg pulling or taking someone’s case, no one can beat him; He Is That good!!

Great laughs and funny interactive games always help in breaking the ice and also to get introduced to brilliant fellow bloggers.

During the meet, whole Spawake range was launched and Aditi Rao Hydari also showed her celebrity presence as she is the Brand Ambassador of Spawake. This made evening even more special. She is so humble and cute. 

FYI, all you fashionistas out there- She was wearing an embellished Shehlaa Khan gown and I must tell you, she was looking absolutely gorgeous. Loved her simple sober yet classy look.

Finally the evening wrapped up with wine and dines, laughter and smiles and goodbyes …. Just to meet super soon again. Yes Indi we can wait for the next meet. 

Indiblogger and Kose also gave us beautiful Spawake hampers in the well-crafted wooden box (I adore this box!!). These guys surely know very well how to pamper ladies ;)

So, let’s move on to #Unboxing and #FirstImpressions of Spawake range.

Box contains-                        1) Whole range of Spawake products which are launched
                        2) A Face Towel
                        3) A wooden mirror &
                        4) An 8GB pen drive.

The whole range is very affordable and has goodness of seaweed in it. Spawake’s moto is – "Let the beauty of your skin be sea deep". It is an after spa range, meant to give you healthy, beautiful glow. Made for Indian Skin using Japanese technology and elements from the deep beautiful sea.

Every product smells awesome and just after one usage you can see the effect of the products on your skin. I’m quite impressed with it. Detailed reviews of all the products from Spawake are coming soon on the blog, so stay tuned!

Once again, I would like to thank indiblogger for a mesmerizing experience and for such amazing pampering range. You guys rock !!

Japanese Cosmetic Company KOSÉ enters Indian market with the launch SPAWAKE

Pictured Above : The complete KOSÉ Spawake range!

New Delhi, India, 10^th April 2015 – KOSÉ Corporation announced the launch of new skincare brand Spawake. It makes its entry in the Indian cosmetics market under the local Indian operating company KOSE Corporation India Pvt. Ltd. The Spawake portfolio will include 7 product variants & 13 SKU’s marketed at Indian women and available at urban supermarkets, mainly in Delhi NCR, and the online e-commerce website.

Founded in 1946, KOSÉ Corporation is one of the largest beauty & cosmetic companies of Japan. Till date, KOSÉ’S overseas business has focused on the export of brand products that are established in Japan. However with the launch of Spawake, KOSÉ has optimized the product as per local conditions, in this case developing new products to reflect Indian culture and market character characteristics, manufacturing the products in India and supplying them through appropriate local channels.

KOSÉ positioned overseas business expansion as a growth driver in the medium-term business plan starting FY2012. As part of this strategy, KOSÉ selected India as a new market with future potential and established the local operating company KOSE Corporation India Pvt. Ltd. in October 2013. The local company has since been preparing to enter the Indian Cosmetic Market.

With the start of sales in India, KOSÉ will now be operating in 25 countries and regions and will continue to work to expand its global presence across countries such as - China, Taiwan, South Korea, Hong Kong, Macau, Thailand, Singapore, Malaysia, Indonesia, Myanmar, Vietnam, Cambodia, Laos, US, Canada, Australia, Italy, UK, Germany, France, Spain, Belgium, Norway, Denmark, and India

Commenting on the Indian strategy, Mr. Takashi Nomura, Director & CEO, KOSE Corporation India Pvt. Ltd. said, “KOSÉ has always stood up for ‘Wisdom and Beauty for people and the earth’ and the decision to enter India is just an extension of that philosophy. We are extremely delighted in having the opportunity to bring spa like indulgence at home. Spawake is an expression of KOSÉ commitment to bring sea deep beauty to every Indian woman and we look forward to receiving tremendous response.”

Spawake is a skincare cosmetics brand developed independently by KOSÉ to meet the needs of, and growth potential in the Indian cosmetics market. KOSÉ leveraged its technical development capabilities and brand marketing expertise built up over many years to develop this product range. Based on the concept of refreshing and revitalizing the skin for a fresh, after-spa glow, the Spawake range will be marketed at women in their 20s and 30s living in urban areas, particularly in the capital Delhi. Reminiscent of Japan, all the products contain an extract of Japanese kelp (Laminaria Japonica) and sea salt, which are commonly used marine cosmetic ingredients. By protecting one’s skin against UV rays, drying and the harmful effects caused by environment, the products cater to urban women fighting daily environmental stress.

 

Aditi Rao Hydari, the beautiful brand ambassador of Spawake!

The brand has appointed Bollywood actress - Aditi Rao Hydari, as its brand ambassador. Speaking on her association with the brand, the actress commented saying, “It’s a privilege to be associated with KOSÉ and to be launching Spawake in the country. The products define a winning combination for me, fusing traditional techniques with advanced Japanese skin care technology. Using natural ingredients from the sea, these products are perfect for urban women with a busy schedule. Japanese women are admired world over for their skin and hair and it’s exciting to be a part of a brand that aims at bringing some best kept beauty secrets, known for centuries in Japan, to Indian women”

KOSÉ will initially launch a moisturizing and a whitening line to satisfy strong demand for these types of products. Together, these two skincare lines will provide a series of two types of facial cleanser, four types of moisturizing cream, and one cream face pack. Spawake plans to launch products under these key categories: