DLF Opens Mall Of India in Noida - India's First Destination Mall!

DLF Mall of India, country’s first destination mall officially opened its doors for customers on April 27, 2016. DLF Mall of India soft launched in mid December 2015 and saw the fastest ever build up to launch with 250 brands in just 4 months. The mall houses over 330 brands in total which will be opening within the next quarter.

The essence of the mall is that of a destination, which encapsulates not just shopping but a never-before food & entertainment experience, which is thoughtfully and craftfully divided in 5 zones spread over 7 floors. The concept of Happy Mallidays has been derived from the fact that in a mall so big and fulfilling, a customer will experience the feeling of a holiday. The campaign positions DLF Mall of India as the ultimate destination for individuals across all age group looking for an international experience in a mall.

About DLF Mall of India:

DLF “With an expertise of more than six decades in the industry, brings DLF Mall of India the first destination mall of the country, a marquee project set to create a benchmark in the retail business of India. It is an 1800 crore project, spread across the retail space of 2 million (sq.ft. GLA) which is going to double the total DLF’s retail portfolio. Business and brings the unique concept of ‘Zoning’ for the first time in India for the ease of Customer’s shopping experience. The property also epitomizes the ‘Digital Mall’ experience with digital directories that have been designed keeping global best practices in mind. In addition, the mall is the first LEED GOLD certified mall in North India. This makes the property an eco-friendly and sustainable construction, further cementing the position of DLF as a leader in responsible development.

Location: Spread over 2 million square feet, DLF Mall of India is strategically located in the upscale sector 18 in Noida. The mall is easily accessible by road and metro from all across Delhi-NCR.

Zones: DLF Mall of India is categorised into five ‘Zones’, a concept which focuses on making a mall experience convenient and enjoyable more than ever before.

Market Place (Lower Ground Floor), houses the hypermarket and a home furnishing zone along with value fashion players. The well detailed travelators allow for convenience and easy movement of trolleys for the shoppers. This level hosts Big Bazaar Gen Nxt and Home Centre as anchors.

International Boulevard (Ground & First Floor) houses the best of international fashion & beauty brands. This zone includes the largest H&M store in the country with the entire range the brand has to offer along with the flagship stores of Zara, F21 and M&S as anchor brands.

High Street (second floor) offers cherry picked high street Indian-ethnic brands for wedding, occasion and Indian-ethnic shopping. The zone is anchored by Bombay Selections and houses other cult brands like Meena Bazaar, Greenways, Perfection House, Kalpana Sarees, Zardozi, Anita Dongre, Anokhi, Tarini, Suvasa, etc.

Family World (third floor). This floor houses a zone for kids and casual dining offering 20 restaurants covering all popular cuisines. Anchored my Hamley’s & Mothercare, Family World also houses the best from the world of food, like Shree Ratnam, Pirates of Grill, Mama Goto, Pizza Express, Soda Bottle Opener Wala, famous & cult - United Coffee House and many more.

Leisure Land (Fourth & Fifth floor). The top two floors of the mall house the largest indoor entertainment zone of the country. Offering indoor entertainment that surpasses anything available in the country, is the mall’s unique and large-scale gaming concepts like Smaaash, Ski India (an indoor snow park modelled after Ski Dubai) and Funcity. The 7-star DT Star Cinemas also has special treat for kids in the form of a unique auditorium for children with a specially designed kids candy bar. Leisure Land also includes a massive food court which offers refreshing mix of brands covering all popular food court cuisines.

MAGNIFIQUE- Exclusive Boutique Salon & Grooming Studio

MAGNIFIQUE

Step into luxury and sink into bliss, as MAGNIFIQUE, India’s exclusive unisex luxury boutique salon & grooming studio is newly launched at Defency Colony, New Delhi. This luxurious salon and grooming studio, has, as its celebrity style partners, Jojo & Yatan, the talented beauty & grooming experts, who are the toast of the fashion circuit. 

At the magnificient launch, Jojo & Yatan unveiled the Spring-Summer Trend Forecast for both men and women, featuring models Nayanika Chatterjee, Sonalika Sahay and Sapna Kumar. The girls carried off the looks in stunning outfits from Rina Dhaka, Tarun Tahiliani and Malini Ramani. 

 

At Magnifique you will rediscover the radiance and magnificence of your personality through a suite of services that are specially handcrafted for both men and women. Sit back and unwind while you are taken on a refreshing journey with a complete set of grooming treatments from the most luxurious and bespoke International beauty brands, that nourish, relax and leave you feeling revitalized.

The decor is contemporary, with plush corners for a relaxed vibe, as well as private nooks for you to delight in the experience. Spread over 3800 square feet with two separate floors and an exclusive VIP room for complete privacy and pampering. Magnifique’s flagship outlet offers top notch services with special attention to individual and personal needs and allows you to sink into extravagance. 

The tips from Jojo at the event were enlightening and the launch party was classic and chic. I had a great time discovering the tempting levels of luxury. I will be heading soon there for a head-to- toe luxurious and rejuvenating experience. 

Magnifique is all about celebrating the transformation of ‘U’ with new technology and techniques. The service menu ranges from customized as well as trend setting looks and treatments for each and everyone. What sets Magnifique apart from others, is the partnership with International hair, beauty and skin care brands like Lancome, Thalgo, Cuccio, Kerastase and many more. 

Splurge and pamper yourself by the best in Delhi in a magnificent way! 

Tim Etherington-Judge For The Bespoke Singlemalt Masterclass*

Diageo Reserve World Class, the industry’s biggest and most prestigious bartending competition is back!  13 leading bartenders from around the country will battle it out in a series of challenges to be crowned the best of the best. A unique platform to discover the next generation of bartending talent, Diageo Reserve World Class sets the latest trends in mixology cocktail making, and introduces these trends to the best bars worldwide.

As cocktail culture continues to flourish, in an effort to recognize and reward the craft of the bartender, Diageo Reserve World Class has become synonymous with discovering the latest cocktail trends and inspiring a new generation of mixologists to push the boundaries to create exceptional cocktails and fine drinking experiences for patrons. 

                                        

Tim Etherington Judge hosted a 90 minute masterclass in Delhi’s Farzi Café, taking guests on a sensorial journey while taking a deep dive into World Class and its importance to the industry. Besides providing a brief overview of TheSingleton of Glen Ord and single malt as a category, Tim engaged guests with delectable signature concoctions that were served with carefully selected appetizers to enhance the flavors of the cocktails prepared. Using the latest mixology trends uncovered from the current World Class India competition, Tim created interesting single malt inspired concoctions that were a hit among those present. Each recipe contains one of Tim’s ‘tricks of the trade’, together with unique ingredients to bring out the flavor profiles of The Singleton. The Singleton cocktails were paired with delectable preparations by Farzi Café’s Chef Gaurav Chawla. A hit amongst guests present, the ‘Single Tonic’ was paired with Farzi Café’s Braised Lamb chops and marsh wangan korma glaze, veri grits. Goat cheese stuffed tangri kebab were served with roasted bell pepper coulis that perfectly complemented the flavours in ‘Speyside Sour’.

Speaking about his visit to India, Tim Etherington Judge Diageo Reserve World Class Brand Ambassador said, “I’m very excited to be back in India to once again educate and entertain bartenders and beverage connoisseurs alike at the WorldClass module in Delhi.”

"Diageo Reserve World Class certainly sets a benchmark for the bartender to come up with their creativity & talent. As a Chef , it provides me an opportunity to pair my food with the drinks prepared by the finest bartenders across. It gets me an off-beaten track & opens a world of new flavor combinations. Moreover , Pairing in general is completely subjective ; in reality perception & attitude have more to do with a successful pairing than flavor anyway." says Gaurav Chawla  Chef – Farzi Café, New Delhi.

Diageo Reserve World Class is recognized as a unique global platform that nurtures the talent of local bartenders, enables them with the right knowledge and prepares them for some of the best bars in the world. Providing a global platform to local talent, this year too, World Class will make people care about what, how and where they drink in the same way they do about food, in whichever part of the world they are. A team of judges comprising Tim EtheringtonJudge, Diageo Global Ambassador (ex-India Reserve Brand Ambassador), Nicholas Ord, Diageo Reserve Brand Ambassador, West India and, Varun Sudhakar – twice India National World Class Champion will assess participants on knowledge, artistry, innovation, balance, technique and visual aesthetic. Bartenders will compete for the title of the National Winner of Diageo Reserve World Class 2016, India edition. The winner will ultimately take on the world’s best bartenders at Diageo’s eighth annual Global Diageo World Class Competition to be held in Miami, The USA in September, 2016.

Press Release**

Japanese Cosmetic Company KOSÉ enters Indian market with the launch SPAWAKE

Pictured Above : The complete KOSÉ Spawake range!

New Delhi, India, 10^th April 2015 – KOSÉ Corporation announced the launch of new skincare brand Spawake. It makes its entry in the Indian cosmetics market under the local Indian operating company KOSE Corporation India Pvt. Ltd. The Spawake portfolio will include 7 product variants & 13 SKU’s marketed at Indian women and available at urban supermarkets, mainly in Delhi NCR, and the online e-commerce website.

Founded in 1946, KOSÉ Corporation is one of the largest beauty & cosmetic companies of Japan. Till date, KOSÉ’S overseas business has focused on the export of brand products that are established in Japan. However with the launch of Spawake, KOSÉ has optimized the product as per local conditions, in this case developing new products to reflect Indian culture and market character characteristics, manufacturing the products in India and supplying them through appropriate local channels.

KOSÉ positioned overseas business expansion as a growth driver in the medium-term business plan starting FY2012. As part of this strategy, KOSÉ selected India as a new market with future potential and established the local operating company KOSE Corporation India Pvt. Ltd. in October 2013. The local company has since been preparing to enter the Indian Cosmetic Market.

With the start of sales in India, KOSÉ will now be operating in 25 countries and regions and will continue to work to expand its global presence across countries such as - China, Taiwan, South Korea, Hong Kong, Macau, Thailand, Singapore, Malaysia, Indonesia, Myanmar, Vietnam, Cambodia, Laos, US, Canada, Australia, Italy, UK, Germany, France, Spain, Belgium, Norway, Denmark, and India

Commenting on the Indian strategy, Mr. Takashi Nomura, Director & CEO, KOSE Corporation India Pvt. Ltd. said, “KOSÉ has always stood up for ‘Wisdom and Beauty for people and the earth’ and the decision to enter India is just an extension of that philosophy. We are extremely delighted in having the opportunity to bring spa like indulgence at home. Spawake is an expression of KOSÉ commitment to bring sea deep beauty to every Indian woman and we look forward to receiving tremendous response.”

Spawake is a skincare cosmetics brand developed independently by KOSÉ to meet the needs of, and growth potential in the Indian cosmetics market. KOSÉ leveraged its technical development capabilities and brand marketing expertise built up over many years to develop this product range. Based on the concept of refreshing and revitalizing the skin for a fresh, after-spa glow, the Spawake range will be marketed at women in their 20s and 30s living in urban areas, particularly in the capital Delhi. Reminiscent of Japan, all the products contain an extract of Japanese kelp (Laminaria Japonica) and sea salt, which are commonly used marine cosmetic ingredients. By protecting one’s skin against UV rays, drying and the harmful effects caused by environment, the products cater to urban women fighting daily environmental stress.

 

Aditi Rao Hydari, the beautiful brand ambassador of Spawake!

The brand has appointed Bollywood actress - Aditi Rao Hydari, as its brand ambassador. Speaking on her association with the brand, the actress commented saying, “It’s a privilege to be associated with KOSÉ and to be launching Spawake in the country. The products define a winning combination for me, fusing traditional techniques with advanced Japanese skin care technology. Using natural ingredients from the sea, these products are perfect for urban women with a busy schedule. Japanese women are admired world over for their skin and hair and it’s exciting to be a part of a brand that aims at bringing some best kept beauty secrets, known for centuries in Japan, to Indian women”

KOSÉ will initially launch a moisturizing and a whitening line to satisfy strong demand for these types of products. Together, these two skincare lines will provide a series of two types of facial cleanser, four types of moisturizing cream, and one cream face pack. Spawake plans to launch products under these key categories:

Join Garnier Men India In The Nationwide Movement #SayNoToBars

Men will be men! No matter what the situation, this statement will always hold true for them.

Take a minute to think this through…
How many men have you seen who pay attention to grooming? Well, we know your answer – barely any, right! That’s true for most men. As the brand that cares about men and their grooming, Garnier Men India is out on a mission to change this.

We believe, behind every successful man there is a woman – who helps him with what to wear and what to do. So, what could be a better way to make men change their attitude towards grooming than get the women to lead this initiative with us?

This is why, Garnier Men has partnered with over 30 bloggers who are recognised as experts in beauty and care, in this Nationwide Movement where we ask men to Say No To Bars. Yes, we mean – Say No To ‘Soap’ Bars. Wondering why? Here you go -

1. Soap bars are unhygienic as the same bar is used for multiple purposes. Instead, why not switch to a face wash which is for a defined purpose?
2. Soap bars are history now! Modern men prefer to use face wash that is customised to suit their skin’s needs.  So, why not be the man of today who loves modern facilities?
3. Soap bars are inconvenient and not practical to use at all. Then, why not be smart and switch to a face wash which is easy to carry?

Keeping these advantages of face wash in mind, we ask men to take a pledge against the use of soap bars. We instead recommend men to use the Garnier Men Oil Clear Face Wash for a deep cleansing action which removes excess oil without drying your skin while ensuring a day-long oil-free feel.

To make sure, they get the message clearly, here’s a fun song which tells you why it’s time to #SayNoToBars and #SayYesToOilClear

So True... Isn't it? Men Men Men !!! They think that they can master any situation, any argument with the power of logic, but where does this logic goes when they have to deal with hygiene, care and health. Through this video and with this whole movement of #SayNoToBars, Garnier has given a logical argument to men's reason to use soap. Their rough and tough looks might win our hearts but what it really takes to keep it with them is little more care and that of themselves. If you really care about the men in your life, ask them not to use the same soap with which they cleaned their armpits, their faces too. Shift to Garnier Men Oil Control face wash and don't let them do the stupid things they always do like using soap of their face . !!!