Founded in 1919, British Paints is long
established brand in the paint manufacturing industry. They entered India in
1947, and have been industry leaders ever since. Their span across India is
also very impressive, with over 12,000 channel partners that are tied up with
48 branch offices across the nation. Their manufacturing centers in UP and
J&K, produce high quality coatings, ranging from simple residential use, to
proper industrial grade material. British Paints endeavors to serve its
customers with top of the line coating solutions, backed by committed teams of
professionals across all functions. It is one of the most preferred names in
the paints industry and their experts provide guidelines and tips for beautiful
home interiors through their website.
Recently, they also ran a very successful
campaign to push their newest innovations into the limelight. The campaign,
dubbed as "Missed Calls" (#MissedCalls on twitter), saw a wide array
of participants from all corners of the twittersphere, summing up various
funny, confusing, (and often insane!) reasons that people give, then they leave
someone the infamous "Missed Call". Some of the most outrageous ones
were "Just checking if your number works...", "Called by
mistake... but now that you're here...", and of course "Oops! Signal
issues!". Needless to say, we had a good long laugh when doing this
campaign.
They also released a commercial to go with the
campaign , which was further thrown into public view as the video spread like
wildfire over social media channels, throughout the day. The “JAAN KI DAS”
TVC is quite fun and exciting. It revolves around having beautiful dream house
with mesmerizing walls. 3 modern day women giving missed called to an unknown
person “Jaan”. Know why and who is Jaan by watching this ad.
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